Core Needs Addressed and Bases of Market Segmentation Essay - 16

Core Needs Addressed and Bases of Market Segmentation - Essay ExampleExamining the case of road Bryant, it is ostensible that the company is seeking to meet the basic need for clothing with their introduction of a upstart activewear line. The workout-wear branded as Livi Active is a product that seeks to meet the clothing desires and demands of women trance participating in the lyceum exercises or as they leave. Availing it in sizes that fit a higher character of its target customers has ensured this demand is met (Mahoney, 2015).This base of segmentation considers the demographic variables including age, size, education, religion, gender among others (Blythe, 2008). Considering the case of Lane Bryants unsanded-fangled product, Livi Active has been initiated with clear conscious about certain variables. Gender, age and body size are the basal aspects that have been examined extensively. The product seeks to meet the demand of ladies and not any other gender. Also, the gap in toll of body sizes has been thought through before coming up with a product that suits size 12. This has been generated from the knowledge and statistics available.Consequently, the psychological influence that drives people into having needs and wants have been considered. In this case, lifestyle is the core aspect that has sensible the development of this product. In the plus-size women desire to look sharp and this makes them develop a strong need for gym wears that are designed with colors that can attract them. The bright colors are apparently the crush for this.The companys new product targets plus-size women whose body size are above size 12. The new product is to be designed brightly and fashionably for the large-bodied customers who, in the past, have not had the chance to pick up such stylish clothes. Unlike the traditional system whereLane Bryant only stylishly designed wears for mediocre and small size customers, the new product will incorporate the large sizes to enjoy the same.