Slendertone Analysis Essay -- essays research papers

1. Describe the melodic theme causes of Slendert mavens French sales tax revenue losses?ANS totally sales of slendertone were through distributors except of home-market. Since the investments being made in investigate and production, the companys merchandise resources were very limited, they thought it could develop overbold market for Slendertone more cost-effectively and quickly. However, there were some poorly resourced and inexperienced distributors.In France, the company was concerned about the growing dependence on one distributor.There are 5 master(prenominal) basis causes of Slendertones French sales revenue losses listed on a lower floorIncreasing competition continued to put draw on pricefrom 1993 to the beginning of 1996 drop the retail price to make do the other EMS products. Lack of seconday data for the EMS product class, and the distributor reluctant to packet sales data with Slendertone. Its hard to to determine what market dower different companies had. Al so, lack of data made it difficult to determine the coat of the existing market for EMS products in each company. Lost the TV slot the distributor had lost the television slot for the Gymbody8 to cheaper product. Tacky advertisement virtually advertising featured topless models alongside sensational claims for the products effectiveness.Distributor in 1996 Slendertone decided to develop the UK market directly, without any distributor. The decision was made on the basis of the failure to attract good distributor in the past. That s very clear to know that the problem of distributor.2. When ODonohue arrived at Slendertone, he thoroughly researched customers reasons for purchasing Slendertone, losing weight or improving appearance. Why did he choose improving appearance as the mess date for men and women age 20 to 60 years.ANS Through Mr. ODonohue gathered data on consumer behaviors and motivations relating to those different markets, he built up a clearer realize of the markets fo r Slendertone and found out its brand positioning, product emphasis, market segmentation, target market. grocery store SegmentationPositioning Strategyfor Each TargetMarketing programmefor Each TargetOriginally, Slendertone was defined as women betwee... ...an deny that the value is follow to price and character. Besides, Slendertone have large market share in a mature period,with slow growing with profitable products industry. He should exert price leadership in the EMS market.There are some main ideas will point out Slendertones brand strategy listed belowDifferentiated image- slendertone as being at the top end of the market, ground on its superior quality and powerful brand name. For the reason, Slendertone sould maintain their laid-back quality and high price image to compete those low quality EMS company.Build a strong brand identification- The profession market performing an important role in the development of slendertone. It needs to get forward from the gadget imag e and lead to profession market. Control of message marketing information- to avoid a recurrence of what happened in the French market.Innovation- To invent saucily product to prenuptials, postnatal and men but not only for women.Maintaining world(prenominal) operations and Creating a class world brand